DIANE FITZGERALD, PRINCIPAL
Diane Fitzgerald serves as Principal of The Fitzgerald Group, a consulting company she founded in 1994. Focusing on strategic planning, marketing, sales and communications for a diverse group of clients, The Fitzgerald Group supports business leaders in developing and implementing company-wide processes and procedures.
With a history of successfully introducing planning and organizing as key elements of any company, Diane advises domestic and international corporations on realizing their full potential and sustaining growth. Her credentials are multifaceted.
Projects Diane is currently involved with include a luxury green home
in the heart of
Previously Diane was director of Global Thought Leadership Marketing & Communications at Andersen Consulting. With a team from around the world, she led efforts to shape ideas from creation to dissemination.
As president of Lotus Tours, an international motorcycle touring company, Diane managed all new projects and project development, operations and marketing & communications.
As Senior Vice President of Sales & Marketing, Diane’s on-line role
at The Habitat Company, a
At Fruit of the Loom, Inc., Diane was Director, Corporate Communications, a role that served as liaison to the investor community and financial analysts globally. Diane’s internal and external communications – from information regarding analysts meetings, annual reports, warehouse closing, NAFTA & GAAT issues and inexpensive off-shore labor – established the relationship Fruit of the Loom had with the world.
Prior to completing her MBA from the University of Chicago in 1993, Diane had been founding executive director of Marwen Foundation, a non-profit visual arts organization – the first program of its kind in the country - focusing on inner-city youth, job training, career development and college planning through visual arts curriculum.
Diane started her career as an art teacher, most recently at the
Francis W. Parker school and The School of The Art Institute, holds an active
Illinois Real Estate License and is a certified, licensed motorcyclist. Diane’s
personal riding highlights include several exotic trips to
WENDY JARCHOW, ASSOCIATE
Wendy joined The
Group in 2008 having previously spent 14 years in the financial services
industry in both Chicago and
Wendy has extensive experience in the development and implementation of comprehensive programs to streamline processes, and enhancing internal controls and operational effectiveness. Excelling at partnering with different lines of business to significantly increase a company’s foot print, expand market share, and generate sustainable revenue, she is a team builder with strong strategic business, market and sales planning acumen.
Wendy has directed management functions, including budget development, cash flow projections and resource allocation. She has conducted the research, selection and implementation of training programs and outlined a learning curriculum to enhance sales performance. In addition, she has developed job descriptions and established performance standards.
As part of The Fitzgerald Group, Wendy brings clients customized solutions to their specific circumstances and immediate needs. She collaborates with business leaders assisting in the strategic planning process, the implementation of the plan and problem-solving. Wendy’s experience includes working with small businesses as well as large corporations and Fortune 500 companies.
Demonstrating that she can add value to an organization, Wendy entered the corporate world directly after high school. Concurrently advancing her career she persistently works toward her Bachelors Degree in Business with an expected completion date in late 2010. In her free time, Wendy and her husband enjoy traveling. Her favorite pastime is spending time with family and friends. When not on the go, Wendy’s hobbies are cooking, reading, running and yoga.
As an Associate with The Fitzgerald Group, Burt is involved with workplace/space planning for our clients. Burt works with clients to seamlessly integrate architecture, systems, furniture and technology, designing the workplace into a strategic asset. Having a high-performance work environment helps people improve individual work processes, manage knowledge, speed the development of ideas, and quickly gain access to information.
Burt holds a Bachelor of Fine Arts in
Industrial Design/Interior Architecture from
Beginning in 1982, Burt
organized and guided motorcycle tours around the world. In 1985, he
incorporated Lotus Tours, an international motorcycling touring company. By
1987, Burt devoted his energies full-time to Lotus Tours. As Chief Executive
Officer and Tourmeister, Burt led discriminating travelers on hundreds of trips
through Asia, Africa, Europe, South America and the
Although Lotus Tours ceased
operations in 2007, Burt continues to create and capitalize on networks and
business connections to promote and produce motorsports events under the banner
of FitzRich, Inc. In 2008, he was an integral part of producing Motogiro
A strategic visionary with a clear sense of purpose, Burt has demonstrated the ability to lead clients and partners to new levels of success, usually while having fun.
Burt and his wife live in
KRISTEN TOBIS, ASSOCIATE
In 2010, Kristen joined The Fitzgerald Group carrying with her over 5-years of project management and strategic communications experience and over 10-years of frontline customer service. As an Associate, Kristen supports client initiatives with business acumen and know-how ideal for entrepreneurial small business owners.
In her experience as Project Manager for a University Medical Center and business consulting firm, both in Chicago, Kristen has specialized in strategic communications, process improvement and implementation. Collaborating with clinical/industry specialists, she has developed and executed comprehensive processes and practices to maintain compliance with regulatory bodies and corporate policies in healthcare and financial services.
Kristen has extensive experience in the development of website content, print collaterals, presentations and marketing tools used to reach out to potential clients while maintaining established relationships. She has researched best practices and developed service standards for web-based and face-to-face sales teams.
As part of The Fitzgerald Group, Kristen brings a keen understanding of the small business owner, aware of the joys and struggles of getting and staying organized, targeting the right audiences, finding the right words to express the right messages and seeking financing. Her knowledge of competitive markets, positioning and growth enables her to add considerable value to the planning and implementation focus of The Fitzgerald Group.
Just after completing her
Masters Degree in Corporate Communication from
In addition to entrepreneurship, Kristen enjoys spending her free time cooking for friends, reading, and running local 5k, 10k and half marathon races. Additionally, she enjoys attending wine tastings and dining out with her husband.